Marketing & Comms

Basic Marketing Principles

Marketing Research

Promotional Activities

Marketing Plan

Communication Plan

Social Media

Club Websites

Email Marketing

Marketing & Communication Coordinator

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Club Websites

Club websites are very important as they can provide information for potential players, members and sponsors and can keep everyone up to date with the latest news and happenings of the club.

Often, a club website is the first place potential new members will look for information about the club and registration. It is important to keep your website up to date and looking professional as first impressions are important.

When creating and updating the club website, thinking about why someone would visit the website will help determine what information is needed on the website. Reasons could include:

  • Contact details
  • How to register for the club
  • Weekly match reports and results
  • Details of the fixtures and next games
  • Club policies, procedures, and rules
  • Volunteer and coaching opportunities
  • Sponsor’s information

Reviewing your website analytics is also a great way to find out information about your audience. It can track:

  • How many people visit your website
  • What they do when they are on your website – how long visitors stay on your website, and which pages they are visiting the most
  • When people visit your site and where they are located geographically (this will prove it is not just people from your local community really interested in your club
  • Where did they arrive on your website from – Whether it was through a search engine, social networks, a link from another website or your email newsletter.
  • How users interact with your site’s content – You can see how many users clicked on a specific link.

This data can be valuable when producing new content ensuring you write engaging and relevant stories. It can also be very helpful in sponsorship proposals and renews as you can promote how much traffic you get to your site and how many people are clicking through to the sponsors from your site.

As an affiliate of Water Polo Australia, community clubs have free access to a free Revolutionize Sport website for the club. More information can be found here -

Be mindful about permissions from members in regards to using their image. Water Polo Australia requires that individuals and associations, wherever possible, obtain permission from a child’s parent/guardian before taking an image of a child that is not their own. They should also make sure the parent/guardian understands how the image will be used. More information on taking images of children can be found in the National Member Protection Policy


 CHECKLIST Website Functionality